Dear GAP

I wanted to express my gratitude for the opportunity to work with your team and contribute to the success of our floor sets. As a visual merchandiser, I understand the challenge of creating an attractive and functional display while staying within budget.

To me, the key to a successful floor set is having a clear understanding of the brand image and seasonal story, and using color theory to guide the layout. I believe that simplicity is often more effective than clutter, and removing unnecessary fixtures and focusing on building outfits can have a big impact on sales.

I also appreciate the importance of being agile and responding quickly to changes in customer behavior or market trends. By updating displays promptly, we were able to maximize sales and keep customers engaged and delighted.

One of my favorite quotes from my boss is "are you surprising and delighting our customers, or are they leaving disappointed?" It's a powerful reminder that keeping inventory on the floor and creating a visually appealing experience is crucial to success in retail.

Thank you again for the opportunity to work with such a great team, and I look forward to continuing to contribute to our shared success.

Sincerely, Em


Below are in progress images of various floor sets at Gap